Things I Did
Brand Identity Design
Website Design
Website Development
Document Design
Deck Design
Company
USDKG
Role
Founding Designer
Creative Lead
Year
2024 → Present
Live website
Visit websiteUSDKG is a gold-backed stablecoin licensed by the Ministry of Finance of the Kyrgyz Republic - a digital dollar collateralized by audited physical gold, built to serve both crypto and institutional finance.
They were deciding between using a major agency and a single person. They went with the one person. I created the brand identity, currency mark, website, and every document the company put in front of officials and the public.
November, 2025
Launched at a state ceremony attended by the President of the Kyrgyz Republic
Government-Backed
USDKG launched with an initial $50M issuance backed by physical gold held in national reserves, issued through a state-owned entity under the Ministry of Finance of the Kyrgyz Republic and smart contracts audited by ConsenSys. The brand required design that could hold up next to a government seal.
Most logos live on websites, but this one had to work as a currency symbol: legible at ticker size, distinct next to currency symbols, and credible on a national reserve report.
Logo use at conventions
Built as a Symbol
The mark is built from the same skeleton as $ and € - two strokes on a letterform - so it reads as currency at 12 pixels on an exchange ticker and holds its weight beside the majors.
Crypto users smell corporate from a mile away. Institutions flinch at anything that looks like crypto. The brand had to hold both.
Micro-interactions
The Website Challenge
Institutions don’t buy solutions on promises. They buy proof - so the site leads with audited reserves, ministry oversight, redemption paths, and press coverage surfaced on the first screen instead of buried in a footer.
Optimizing Hero Section per Device
The hero section uses a combination of WebGL + Three.js when displaying our Spline 3D scene, so I created a script that detects the user’s GPU and CPU and defaults back to a looping video if the user’s device cannot handle the scene, improving accessibility across more devices.
I designed all of the brand’s key documents - including the brochure institutions get at conventions, and the whitepaper investors scrutinize online.
